Digital marketing is becoming an increasingly important part of the process of reaching consumers around the world.
In some markets, users use different applications, social networks, and search engines from those used in Western Europe. Therefore, specific skills are required in order to be able to handle a digital marketing project and correctly set a brand’s position and promotion.
In Russia, for example, the most popular search engine is Yandex, the most used social networks are Vkontakte and Odnoklassniki. LinkedIn is not accessible, and the most popular marketplaces are Ozon and Wildberries.
A similar situation can be found in China with WeChat and with marketplaces such as Alibaba, Tmall, JD, which represent an effective tool to reach Chinese consumers.
Patrol International, through a network of specialized partners, is able to support client companies for:
- Creation of websites landing pages and contents in local language
- Social Media
- Web Monitoring
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